Big City Flop

Every where we go, we are bombarded with all types of advertisement, whether it originates from television, radio, the internet, billboards, magazines; the possibilities are endless for the advertisement industry. The most effective advertisement comes from television because it introduces the consumer to a product and also has the opportunity for the viewer to see it in action. Television advertisement encompasses the aspects of SMELL, in order to further convince a viewer that the Big City Slider Station is the ultimate product when it comes to hamburgers.
The sender or this advertisement is two-fold. The ultimate sender of the message is the producer of the product. Their main concern is making money and advertisement is just a means to an end to make a profit. But the man who is selling the product to the viewer is none other than Billy Mays, television pitchman. The reason that Billy Mays was chosen to be the man selling this product to you is that there is instant recognition with Billy Bays with some of his other successful products including; Oxiclean, Hercules hooks, Mighty Putty, etc. With this recognition the viewers will subconsciously think that the product must be as useful as his other products if he is endorsing it.
The message of the commercial is ultimately to buy the product that is being shown. But there are many levels at which the people of Big City Sliders wish to achieve this, the first being practicality. In the commercial they remind the viewer of how delicious restaurant sliders are and the foreseen “difficulties” of conventional methods of cooking burgers. This is done to pull the viewer in and spark their interest. When doing this they show the slider station in full vibrant colors and the older cooking on a stove in grey tones. This is done to appeal to the viewers visual senses with bright colors and inciting more appeal. The message of this commercial is that it is so easy that anyone can cook delicious burgers. But that is not all according to the infomercial; the slider station has multiple uses. This aspect of the commercial is used to separate the slider station from its competitors, by revealing its versatility.
This commercial appeals to the emotions of the viewer with its sense of practicality and usefulness. Everyone wants to be able to have the option of every choice imaginable, even if they will most like not taking that choice. It plays to the feeling that the viewer will take control of their burger situation and that they will no longer have to go to diners to get that delectable slider they are craving. Not only is it easy to use, it is also easy to clean. This appeals the lazier side of Americans these days; they have no desire to spend extra time cleaning when they could be eating.
The language employed by this commercial is a big factor to the viewer. The first point is made with the choice of Billy Mays as the pitchman. He is known for his overwhelming enthusiasm with his yelling every single word that comes out of his mouth. This ensures that every word he speaks will be driven into the mind of the viewer. It has a nice little slogan to go along with it as well, scoop, press, and cook. This allows the viewer to associate just how easy the slider station must be if it only has three simple steps. The commercial also employs the use of rhyming lines including “ you can double or triple stack ’em. Watch you family attack ‘em”, “Top them with pickles, onions, ketchup, or cheese, Big City Sliders are sure to please”, and the slider is so slick, not even burnt on cheese will stick”. These lines will make the claims of the product stay in the mind of the viewer even more and gives the lines a type of lyrical sense.
The logic of the commercial is relatively simple, buy the Big City Slider and you will be able to make delicious burgers quite easily. It is made of “high quality” aluminum. The burgers that are made look delicious when compared to the “flopping” burgers off the stove. There is even a healthy alternative to the beef where it works with turkey as well. Not only will the slider station be included with the purchase, but also a recipe guide. This tells the viewer that obviously this product is versatile as a multitude of recipes go by the cookbook. There is another free gift; the quick prep slicer comes along with it. The viewer not only gets a good product, but a free gift as well with it. Logically to the viewer, what is there to lose?
In conclusion, TV ads are carefully constructed masterpieces that have one intention, to sell the product at hand. There is no tactics that they will not try to employ to convince the viewer that their product is a necessity rather than a luxury. The last words are “order right now’, leaving the viewer with a sense of urgency that they need to complete the purchase. The viewers need to realize that these commercials are not made to truly inform the viewer of a product that is revolutionary and necessary, but rather they just want the money in their checkbooks, and nothing is a greater example of a waste of money trying to convince you other wise than the Big City Slider Station.